A distributor replacing spreadsheets with one system
Sales, stock, warehousing and invoicing currently managed in separate files move onto a single ERP from which reports are produced on demand.
DPlatforms & Infrastructure
Enterprise SoftwareSystems that fit the way you work, not the other way around.
We build custom enterprise systems, extend established platforms and connect them, so every department works from one trusted source of data and clearly defined, measurable processes.
- Code
- D
- Practice
- Platforms & Infrastructure
- Scope areas
- 9
- Delivery phases
- 6
Overview
ERP, CRM, HR and finance systems shaped around how you work: integrated, adaptable and built to grow with you.
Many organizations run on a patchwork of off-the-shelf tools, spreadsheets and manual workarounds: one system for accounting, another for sales, and Excel files carried between them by hand. The result is conflicting numbers across departments, reports that take days to assemble, decisions made on stale information, and skilled people spending their time re-keying data instead of analyzing it.
AMA GROUP does not assume the answer is a custom system built from scratch. We analyze your processes first, then recommend the right path for each part: configuring an established platform such as Odoo or Microsoft Dynamics 365, building custom software where your way of working is genuinely distinctive, or a combination joined by a clean integration layer. We design data models, permissions and approval flows with particular care, because they decide whether a system still serves you in five years, not five months.
Saudi operating requirements are designed in from the start: full Arabic interfaces and reports, Hijri and Gregorian calendars, VAT and e-invoicing designed around ZATCA requirements, and integration with relevant government platforms wherever they offer interfaces. This supports the digital transformation that Vision 2030 is driving across both the public and private sectors.
Scope of work
What this service can cover. Most engagements combine several of these areas.
ERP
Systems that unify procurement, sales, inventory, finance and projects on a single data model, either by configuring an established platform or by building custom modules around it.
CRM
Lead, opportunity, pipeline and service-contract tracking, with email, WhatsApp and phone interactions consolidated into a single record for each customer.
HR systems
Employee records, attendance, leave, payroll and performance reviews reflecting Saudi labor regulations, with integration to relevant government platforms where interfaces are available.
Accounting & finance systems
General ledger, cost centers, receivables, payables and budgeting, with VAT handling and e-invoicing designed around ZATCA requirements.
Inventory management
Stock tracking across warehouses and branches via barcode or RFID, with reorder points, batch and expiry tracking, and cycle counting.
Booking & reservations
Booking engines for venues, units, appointments and services that manage availability, seasonal pricing, deposits and cancellations, and prevent double-booking.
Business workflow tools
Automating multi-level requests and approvals (purchasing, leave, contracts) with routing rules editable from an admin panel and a complete audit trail.
Executive dashboards
Dashboards that consolidate KPIs from every system into one up-to-date view, with drill-down from a headline figure to the transaction behind it.
Custom business platforms
Systems built around a distinctive operating model where off-the-shelf tools fall short, such as contract management, engineering projects or franchise operations.
Typical use cases
Representative scenarios where organizations need this service: examples of the need, not past client engagements.
A hospitality group
A central reservations system spanning several properties, with rate and channel management, housekeeping, and an executive view of occupancy and revenue.
A contractor running many projects
Tracking project budgets, progress billing, procurement and labor at each site, tied back to the company’s general ledger without double entry.
A services firm organizing customer relationships
A CRM that unifies customer data across sales and support teams and automates follow-ups, quotations and contract renewals.
An organization automating internal approvals
Purchase, travel and leave requests that pass through several approval levels move from paper and email to traceable, measurable digital workflows.
Delivery approach
Clear phases with defined outputs, so you can follow progress and make decisions at every stage.
- Step 1
As-is process mapping
We sit with each department to document how work actually happens, bottlenecks and exceptions included, not just what the manuals say.
- Step 2
Build-versus-buy decision
For each module we compare off-the-shelf platforms with custom development on total cost of ownership, flexibility and vendor lock-in, and deliver a documented recommendation.
- Step 3
Data model & permissions
We design entities, relationships, user roles and segregation of duties: the foundations that are hardest to change once the system is live.
- Step 4
Phased delivery by department
Modules go live in priority order, so each department sees value early and real usage informs the next phase.
- Step 5
Data migration & parallel run
We cleanse and migrate historical data with repeatable, verifiable scripts, and run old and new systems in parallel for long enough before decommissioning the old one.
- Step 6
Training & adoption
We train users by role, appoint champions in each department, and track adoption metrics after go-live to address friction early.
Technical capabilities
Tools and platforms we select from, based on your context, constraints and existing stack.
Enterprise platforms
- Odoo
- ERPNext
- Microsoft Dynamics 365
- Salesforce
- HubSpot
- SAP OData
Application stack
- Java
- Spring Boot
- .NET
- C#
- Python
- Django
- Node.js
- NestJS
- React
- Next.js
Data & reporting
- PostgreSQL
- Microsoft SQL Server
- Oracle Database
- Redis
- Power BI
- Metabase
- Apache Superset
Integration & workflow
- REST
- GraphQL
- Apache Kafka
- RabbitMQ
- Camunda
- Temporal
- Keycloak
- Microsoft Entra ID
Technologies listed are capabilities and ecosystems we work with, not partnerships, certifications or endorsements.
Deliverables
What you receive during and at the end of the engagement. The exact set depends on the agreed scope.
- Current-state and target-state process documentation
- Build-versus-buy recommendation with total cost of ownership analysis
- Data model and role-permission matrix
- The approved system modules, with full source code or configuration
- Data migration scripts and reconciliation reports
- Role-based user guides and training materials
- Integration and API documentation
- Post-launch operations and support plan
For standard functions such as accounting and payroll, mature platforms are usually the more economical choice; for processes that differentiate your business, or where bending a package would cost more than building, custom development pays off. In practice the answer is most often a combination of both. Our recommendation rests on a documented analysis of total cost and long-term flexibility.
Related industries
Sectors where this service is commonly needed.
Manufacturing & Industry
Industry 4.0 systems that connect machines, production, inventory and quality in one operational view.
Logistics & Supply Chain
Fleet, warehouse and delivery platforms that give real-time visibility from first mile to last.
Hospitality & Tourism
Booking, guest experience and operations platforms for hotels, destinations and hospitality groups.
Real Estate & PropTech
Property management, sales and tenant platforms that bring transparency and efficiency to real estate.
Government & Public Sector
Citizen-centered digital services, interoperable platforms and Arabic-first experiences for public entities.
Related concept projects
Design explorations showing how this service could come together in a real product, not delivered client work.
Concept Project: A design concept that shows how we think, not a delivered client project.Manufacturing & Industrial Operations
Mizan: A Unified Enterprise Resource Platform
An Arabic-first ERP exploration that brings finance, procurement, inventory and production planning onto one operational record for a multi-site manufacturer.
View conceptConcept Project: A design concept that shows how we think, not a delivered client project.Real Estate & Property Management
Iwan: Smart Property Operations Platform
A platform concept that runs a property portfolio from lease to maintenance, bringing owners, tenants, technicians and connected buildings into one place.
View conceptConcept Project: A design concept that shows how we think, not a delivered client project.Transport & Logistics
Masar: Fleet & Last-Mile Orchestration
A logistics platform concept that connects planning, dispatch, drivers and customers in one live picture, from the warehouse to the recipient’s door.
View conceptConcept Project: A design concept that shows how we think, not a delivered client project.Fintech
Hasala: A Digital Wallet & Money App
A consumer fintech concept combining account, card, instant payments and savings goals, built on a ledger with no tolerance for error.
View conceptIllustrative Solution: A model of a possible solution, not completed client work.Technology Startups
Falak: A Multi-Tenant SaaS Foundation
An illustrative cloud-native SaaS architecture that separates control plane from data plane and grows from the first customer to enterprise accounts without a rebuild.
View conceptRelated services
Services that often work alongside this one.
Data Engineering & BI
Reliable pipelines, governed warehouses, and executive dashboards that turn scattered data into decisions.
API & Integration
REST and GraphQL APIs, payments, webhooks, and event-driven integrations that make separate systems work as one.
UI/UX & Product Design
Research-led product design, from user journeys to production-ready design systems for complex enterprise interfaces.
Maintenance & Technical Support
Bug fixes, monitoring, security updates and continuous improvement that keep your software healthy after launch.
Tell us what you are building.
Share your goals for Enterprise Software. We will come back with a clear approach, a proposed team shape and practical next steps.