Masar: Fleet & Last-Mile Orchestration
A logistics platform concept that connects planning, dispatch, drivers and customers in one live picture, from the warehouse to the recipient’s door.
Sector perspective
Modern logistics runs on data as much as on trucks. AMA GROUP builds the tracking, dispatch, warehouse and analytics platforms that turn complex supply chains into visible, manageable operations.
This page describes potential solutions for the sector. It does not refer to existing clients.
Service map: the lit codes are the services behind this sector's potential solutions.
Context
Saudi Arabia is positioning itself as a global logistics hub linking Asia, Europe and Africa. The National Industrial Development and Logistics Program, investment in ports, rail and logistics zones, and the rapid growth of e-commerce are driving demand for faster, more transparent and better-integrated supply chains.
Worldwide, the sector is adopting real-time tracking, route optimization, warehouse automation and predictive analytics. The opportunity for carriers, 3PLs and distributors is to replace phone-and-spreadsheet coordination with connected platforms that give dispatchers, drivers, warehouse teams and customers the same live picture.
Challenges
Recurring pressures we design around from the first workshop.
Potential solutions
Solution paths for the sector, each delivered through one or more of our services.
GPS and IoT telemetry on live maps, with geofencing, driver behavior insights and maintenance alerts.
Order assignment and route planning engines that balance capacity, delivery windows and cost.
Delivered through
Mobile apps for navigation, electronic proof of delivery and cash collection, with offline support.
Delivered through
Barcode- and RFID-driven receiving, put-away, picking and inventory control.
Delivered through
EDI and API integration with clients and carriers, plus control-tower dashboards that bring the full picture together.
Delivered through
Use cases
Examples of where these solutions apply day to day.
Concept work
Design explorations that show how we approach problems in this space, not client deliveries.
A logistics platform concept that connects planning, dispatch, drivers and customers in one live picture, from the warehouse to the recipient’s door.
Services
The engineering services these solution paths draw on.
ERP, CRM, HR and finance systems shaped around how you work: integrated, adaptable and built to grow with you.
Used in 2 solution paths
Reliable pipelines, governed warehouses, and executive dashboards that turn scattered data into decisions.
Used in 2 solution paths
Device integration, live telemetry and industrial dashboards that turn field signals into operational decisions.
Used in 2 solution paths
Bilingual corporate sites, online stores and web platforms engineered for speed, security and scale.
Used in 1 solution path
Native and cross-platform iOS and Android apps with polished Arabic UX, steady performance and a clear path to launch.
Used in 1 solution path
LLMs, agents, RAG and computer vision grounded in your data, with clear controls on quality, security and cost.
Used in 1 solution path
REST and GraphQL APIs, payments, webhooks, and event-driven integrations that make separate systems work as one.
Used in 1 solution path
Research-led product design, from user journeys to production-ready design systems for complex enterprise interfaces.
Used in 1 solution path
Share your context and the outcomes you're after, and we'll propose a considered starting point and an honest plan.