Evolving scopeShorter term
Discovery sprint
- Best when
- You have an idea that needs shaping before you commit a delivery budget.
- What you get
- A clear scope, a proposed architecture and a phased estimate of cost and time.
From Ambitious Ideas to Extraordinary Digital Experiences.
AMA GROUP is a Saudi software engineering and digital transformation company. We bring strategy, design, engineering and operations together in one team to build products and systems that run reliably today and have room to grow tomorrow.
Engineering Tomorrow. Today.
- Entity
- AMA GROUP
- Discipline
- Software engineering & digital transformation
- Rooted in
- Saudi Arabia
- Reach
- Saudi Arabia & international markets
- Working languages
- Arabic & English
- Practices
- 4 practices, 14 services
- Commercial registration
- 4650274479
Who we are
We're more than a software company.
Your technology partner at every stage of growth.
We're built for organizations that need more than a vendor: a partner who understands the business context before writing the first line of code, and stays accountable for the outcome long after launch. Drawing on the backing of the Avenor group, we bring clarity of scope and discipline in delivery to every project.
That's why we bring everything a digital product needs to launch and grow under one roof, from web and mobile development to AI, cloud and enterprise systems, through to systems integration and technical consulting.
What we do
Web & mobile development
Fast, Arabic-first web platforms and mobile apps built to scale.
Artificial intelligence
Assistants and machine-learning systems grounded in your data and workflows.
Cloud engineering
Infrastructure as code, safe releases and continuous observability.
Enterprise systems
Planning and operations systems designed around how you actually work.
Systems integration
APIs and integrations that make separate systems behave as one.
Technical consulting
Technical and architectural assessment ahead of investment decisions.
Mission & vision
What we're working toward
To turn ambitious ideas into dependable digital products, with precise engineering and experiences worthy of the people who use them, and to leave our clients with systems they understand, own and can build on.
To be the engineering partner organizations in Saudi Arabia and beyond trust when they build what their business will depend on for years to come.
What we believe
Principles we work by, not slogans we hang on the wall.
Six principles that shape our everyday decisions, from choosing a technology to handing over the last document.
Clarity before code
We define the problem and what success looks like before choosing technology. A written decision is always cheaper than a rebuild.
Architecture with room to grow
We design systems to absorb tomorrow's load without burdening them today with complexity they don't need.
Security is part of the design
Access control, data protection and threat modeling start with the first diagram, not the week before launch.
People first
Usability isn't decoration. We test with real users and design for Arabic from the start.
Transparency at every stage
Visible progress, risks raised early, and decisions documented where anyone involved can find them.
Built to be handed over
Readable code, current documentation and real knowledge transfer, so our clients are never locked in. Not even to us.
Operating model
How we work is a loop, not a straight line.
Every engagement moves through five clear stages, each ending in tangible outputs you own. Then evidence from real-world use feeds the next cycle.
01
Strategy
We define the business goal, scope and risks, and choose the right architecture.
Outputs
- Discovery brief
- Architecture decision records
- Phased roadmap
02
Design
We turn needs into user journeys and prototypes that we test before development.
Outputs
- Interactive prototype
- Design system
- Usability findings
03
Engineering
We build in short increments, with code review and automated tests on every change.
Outputs
- Reviewed, tested code
- CI/CD pipeline
- API documentation
04
Deployment
We release gradually and safely, with monitoring in place and a rehearsed rollback plan.
Outputs
- Production environments as code
- Monitoring & alerts
- Runbooks
05
Continuous improvement
We measure usage and performance, and turn what we learn into the next cycle's priorities.
Outputs
- Regular performance reports
- Updated backlog
- Security updates
What we learn in operation flows back into strategy
Capability map
Four practices. One connected set of services.
Our services sit in four practices that work as one: what gets built in one depends on the others.
Product Engineering
What people see and touch: web, mobile, desktop and product design.
Intelligence & Data
What makes systems smarter: AI, data, IoT and distributed ledgers.
Platforms & Infrastructure
What everything runs on: enterprise systems, cloud and integration.
Assurance & Care
What keeps it sound: security, testing and ongoing support.
Engagement models
An engagement model that fits your stage, not one size for everyone.
We agree on the right model after discovery, and an engagement can move from one model to another as the work evolves.
Defined scopeShorter term
Defined-scope project
- Best when
- Requirements are clear and the outcome has a delivery date.
- What you get
- Phased delivery against acceptance criteria agreed up front.
Evolving scopeOngoing
Dedicated team
- Best when
- Your product evolves continuously and needs a complete team over time.
- What you get
- A cross-functional team working to your priorities and cadence.
Defined scopeOngoing
Support & evolution
- Best when
- You run a live system that needs stability and regular improvement.
- What you get
- Agreed response targets, security updates and an improvement roadmap.
Quality & security
Quality is built in at every step, not inspected at the end.
For us, quality is a daily practice you can verify in the code and the documentation, not a promise in a slide deck. The table shows where each practice applies in our operating model.
Standards are named here as references for our practice, not as certifications or formal accreditations.
| Practice | Strategy | Design | Engineering | Deployment | Continuous improvement |
|---|---|---|---|---|---|
| Quality | |||||
| Peer review on every change | Applies | ||||
| Automated tests in the delivery pipeline | Applies | Applies | |||
| Accessibility checks against WCAG | Applies | Applies | |||
| Performance measured before and after launch | Applies | Applies | |||
| Security | |||||
| Threat modeling from design onward | Applies | Applies | |||
| Least-privilege access and managed secrets | Applies | Applies | |||
| Dependency and known-vulnerability scanning | Applies | Applies | |||
| Secure development following OWASP guidance | Applies | Applies | |||
Saudi-rooted, globally minded
Arabic-first in thought. International in standards.
We know the Saudi market from the inside, and we design products that can compete in any market.
نُهندس تقنيات الغد، اليوم.
Engineering Tomorrow. Today.
Arabic-first craft
- Right-to-left interfaces designed natively, not mirrored as an afterthought.
- Considered Arabic typography and content written in native Saudi business Arabic.
- An understanding of local context: calendars, payment methods and data-protection requirements.
International standards
- APIs documented on open specifications such as OpenAPI.
- Cloud architectures that follow the major providers' established guidance.
- Bilingual products ready for regional and international markets.
Team
Behind every system is a team that knows why it's building it.
Meet the disciplines that come together on every project: engineering, design, AI and data, cloud and security, and product management.
Illustrative profile: Name and photo are illustrative.Names and photos shown are illustrative.
Engineering Tomorrow. Today.
Your big idea deserves exceptional execution.
Tell us what you want to build. We'll help you turn it into a product that works and grows.