A holding group unifying its digital presence
A group with several subsidiaries needs one multi-site platform with a shared design system and central content governance, while each company keeps its own identity.
AProduct Engineering
Websites & Web ApplicationsThe web your business runs on, not just the face it shows.
We design and engineer fast, secure, bilingual websites and web applications on architectures that absorb growth in users, content and operations without forcing a rebuild.
- Code
- A
- Practice
- Product Engineering
- Scope areas
- 8
- Delivery phases
- 6
Overview
Bilingual corporate sites, online stores and web platforms engineered for speed, security and scale.
A website is no longer a digital brochure. It is a sales channel, a service desk, a partner gateway, and often the product itself. As digital transformation accelerates across Saudi Arabia and the wider region, user expectations have climbed with it: pages that load instantly, Arabic experiences that feel native rather than translated, and services designed for the phone first. Every second of delay and every confusing step is a customer drifting to a competitor.
AMA GROUP treats every web engagement as product engineering, not just a design exercise. We choose the right rendering strategy for each kind of page (static generation, server rendering or incremental revalidation), design clean APIs that separate content from presentation, and build a design system that stays consistent across Arabic and English, RTL and LTR. Performance budgets, accessibility and technical SEO are binding requirements from day one, not tasks squeezed in before launch.
Whether you are launching a corporate site, an online store wired into inventory and payments, a multi-tenant SaaS platform, or modernizing a legacy application that slows your team down, the objective is the same: a platform that is easy to operate, extend and measure, with full ownership of the code, the data and the infrastructure resting with your organization.
Scope of work
What this service can cover. Most engagements combine several of these areas.
Corporate websites
Sites that reflect your organization’s standing and serve each of its audiences: considered information architecture, bilingual pages, and a back office your team can publish from without calling a developer.
E-commerce
Custom or headless storefronts integrated with the payment methods customers in the region expect, such as mada and Apple Pay, and with inventory, shipping and e-invoicing systems.
SaaS platforms
Multi-tenant platforms with strict per-customer data isolation, subscription and role management, recurring billing, and dashboards for both customers and operators.
Progressive web apps
App-like experiences delivered straight from the browser: installable to the home screen, partially offline-capable and notification-ready, with no app store review.
Customer portals
Secure portals where customers and partners track orders, contracts, invoices and support tickets, with single sign-on and fine-grained, role-based permissions.
Custom CMS
Content systems shaped around your editorial workflow (structured content models, review-and-approval stages and linked language versions), or headless platforms such as Strapi and Sanity configured to fit.
Web app modernization
Incremental migration of legacy applications to a modern architecture using the strangler-fig pattern, so the business keeps running throughout the transition.
Landing pages
Lightweight, fast campaign pages instrumented for analytics and A/B testing, with forms wired directly into your CRM.
Typical use cases
Representative scenarios where organizations need this service: examples of the need, not past client engagements.
A retail brand going direct-to-consumer
A brand that sells through distributors launches its own store connected to its existing ERP, supporting regional payment methods and delivery across Saudi Arabia and the GCC.
A startup building a B2B SaaS product
A founding team needs a sellable MVP built on foundations that can scale, rather than a throwaway prototype that must be rewritten after the first funding round.
A service provider moving transactions online
An organization that takes requests by email and phone wants a self-service portal where applicants upload documents and track their status without calling in.
A legacy internal system holding the team back
A years-old web application that is slow and hard to maintain needs incremental modernization without halting daily operations or putting historical data at risk.
Delivery approach
Clear phases with defined outputs, so you can follow progress and make decisions at every stage.
- Step 1
Audience & content discovery
We map your audiences and their key tasks, inventory existing content, then define the sitemap and critical journeys before any visual design.
- Step 2
Architecture & rendering decisions
We pick the right rendering mode for each page type, select the content system and data layer, and record the trade-offs in concise architecture decision records.
- Step 3
A bidirectional design system
We build components that work in RTL and LTR from the outset, with carefully chosen Arabic typography and shared tokens for spacing, color and motion.
- Step 4
Short iterations with live previews
We ship in short increments, and every feature gets its own preview deployment for you to review and comment on before it is merged.
- Step 5
Performance & quality budgets
Core Web Vitals, WCAG accessibility, link integrity and structured data are checked inside the CI pipeline, so no regression merges unnoticed.
- Step 6
Measured launch & handover
We plan redirects to protect your search rankings, launch with monitoring in place, then train your team and hand over complete documentation.
Technical capabilities
Tools and platforms we select from, based on your context, constraints and existing stack.
Frontend
- React
- Next.js
- TypeScript
- Tailwind CSS
- Vue.js
- Nuxt
- Astro
Backend & APIs
- Node.js
- NestJS
- Python
- Django
- FastAPI
- Laravel
- GraphQL
- REST
Content & commerce
- Strapi
- Sanity
- Payload CMS
- Shopify Hydrogen
- Medusa
- WooCommerce
- Stripe
- HyperPay
Data & infrastructure
- PostgreSQL
- MySQL
- Redis
- Elasticsearch
- Vercel
- AWS
- Cloudflare
- Docker
Technologies listed are capabilities and ecosystems we work with, not partnerships, certifications or endorsements.
Deliverables
What you receive during and at the end of the engagement. The exact set depends on the agreed scope.
- Approved scope, requirements and sitemap
- UI designs and a documented bilingual design system
- Complete source code in your organization’s repository, with full commit history
- Content management back office and an editor’s guide
- CI/CD pipeline with preview, staging and production environments
- Pre-launch performance, accessibility and SEO audit report
- Technical documentation covering architecture, deployment and operations
It depends on the number of page templates, the depth of integration with other systems, content readiness, and permission and security requirements. A corporate site and a multi-tenant SaaS platform are very different undertakings. We begin with a short discovery phase to pin down scope, then provide a detailed time and cost estimate broken into phases you can approve one at a time.
Related industries
Sectors where this service is commonly needed.
Retail & E-commerce
Unified commerce platforms that connect online stores, apps, branches and fulfillment in one experience.
Real Estate & PropTech
Property management, sales and tenant platforms that bring transparency and efficiency to real estate.
Technology Startups
Product engineering for founders: from a validated MVP to a scalable, investor-ready SaaS platform.
Education & Training
Learning platforms, campus systems and AI tutoring that make education more personal and measurable.
Government & Public Sector
Citizen-centered digital services, interoperable platforms and Arabic-first experiences for public entities.
Related concept projects
Design explorations showing how this service could come together in a real product, not delivered client work.
Concept Project: A design concept that shows how we think, not a delivered client project.Retail & E-commerce
Rawaj: A Unified Commerce Ecosystem
A headless commerce exploration that connects web store, mobile app, physical branches and marketplaces through one inventory and a seamless Arabic shopping experience.
View conceptConcept Project: A design concept that shows how we think, not a delivered client project.Healthcare
Nabd: A Connected Patient Access Platform
A concept platform that streamlines the patient journey from booking to the clinic door across multiple branches, integrated through HL7 FHIR.
View conceptIllustrative Solution: A model of a possible solution, not completed client work.Finance & Performance Management
Marsad: A Financial Analytics Workspace
An illustrative analytics platform that gives the finance office one trusted number, from the executive dashboard down to the original journal line.
View conceptIllustrative Solution: A model of a possible solution, not completed client work.Technology Startups
Falak: A Multi-Tenant SaaS Foundation
An illustrative cloud-native SaaS architecture that separates control plane from data plane and grows from the first customer to enterprise accounts without a rebuild.
View conceptRelated services
Services that often work alongside this one.
UI/UX & Product Design
Research-led product design, from user journeys to production-ready design systems for complex enterprise interfaces.
API & Integration
REST and GraphQL APIs, payments, webhooks, and event-driven integrations that make separate systems work as one.
Cloud & DevOps
Secure, scalable cloud foundations, automated delivery pipelines and full observability on AWS, Azure and Google Cloud.
Maintenance & Technical Support
Bug fixes, monitoring, security updates and continuous improvement that keep your software healthy after launch.
Tell us what you are building.
Share your goals for Websites & Web Applications. We will come back with a clear approach, a proposed team shape and practical next steps.