Sector perspective
Government & Public Sector
Public services are increasingly measured against the best digital products people use every day. AMA GROUP can help public entities design accessible, secure and interoperable digital services that put citizens, residents and businesses first.
This page describes potential solutions for the sector. It does not refer to existing clients.
Service map: the lit codes are the services behind this sector's potential solutions.
- AWebsites & Web Applications
- BMobile Applications
- CAI & Intelligent Systems
- DEnterprise Software
- ECloud & DevOps
- FSecurity Engineering
- GData Engineering & BI
- HAPI & Integration
- JUI/UX & Product Design
Context
The sector today
Digital government is a cornerstone of Saudi Arabia's transformation. National direction on digital government, unified service platforms and data governance has raised expectations for public services that are fast, transparent, available on mobile and fully usable in Arabic.
Around the world, governments are moving toward services organized around life events, once-only data sharing and open standards. For public entities and the organizations that support them, the opportunity lies in modernizing existing systems carefully, designing services around real user journeys, and building on secure, interoperable architecture aligned with national standards for data protection and cybersecurity.
Challenges
Where the friction is
Recurring pressures we design around from the first workshop.
- Modernizing legacy systems
- Critical services often depend on older systems that must be modernized without interrupting service.
- Interoperability between entities
- Services that span several entities require secure, standards-based data exchange.
- Accessibility and inclusion
- Services must work for everyone, including older users and people with disabilities, and in Arabic first.
- Security and data sovereignty
- Public data demands rigorous security controls, local data residency and alignment with national cybersecurity requirements.
- Measuring the service experience
- Entities need clear insight into service performance and beneficiary satisfaction.
Potential solutions
What we can build
Solution paths for the sector, each delivered through one or more of our services.
Digital service design
User research, journey mapping and accessible design systems for end-to-end digital services.
Delivered through
Citizen portals and mobile services
Bilingual, accessible portals and apps with secure digital identity integration and request tracking.
Interoperability and integration layers
API gateways and integration services built on open standards for secure data exchange between systems and entities.
Delivered through
Secure, locally hosted architecture
Architecture and DevSecOps practices designed for local hosting, resilience and auditability.
Delivered through
Arabic AI and document intelligence
Arabic-capable assistants and automated document processing that reduce manual handling of requests.
Delivered through
Service performance dashboards
Dashboards tracking request volumes, turnaround times and satisfaction for decision-makers.
Delivered through
Use cases
Typical use cases
Examples of where these solutions apply day to day.
- End-to-end e-services with request tracking
- Permit and license application workflows
- Beneficiary appointment booking
- Internal correspondence and approval systems
- Arabic AI assistants for service inquiries
- Open data portals
- Service performance dashboards
Services
Services behind these solutions
The engineering services these solution paths draw on.
Bilingual corporate sites, online stores and web platforms engineered for speed, security and scale.
Used in 2 solution paths
Security built into architecture, code, and delivery pipelines from day one, not bolted on after launch.
Used in 2 solution paths
Reliable pipelines, governed warehouses, and executive dashboards that turn scattered data into decisions.
Used in 2 solution paths
Native and cross-platform iOS and Android apps with polished Arabic UX, steady performance and a clear path to launch.
Used in 1 solution path
LLMs, agents, RAG and computer vision grounded in your data, with clear controls on quality, security and cost.
Used in 1 solution path
ERP, CRM, HR and finance systems shaped around how you work: integrated, adaptable and built to grow with you.
Used in 1 solution path
Secure, scalable cloud foundations, automated delivery pipelines and full observability on AWS, Azure and Google Cloud.
Used in 1 solution path
REST and GraphQL APIs, payments, webhooks, and event-driven integrations that make separate systems work as one.
Used in 1 solution path
Research-led product design, from user journeys to production-ready design systems for complex enterprise interfaces.
Used in 1 solution path
Let's shape the right solution for your organization.
Share your context and the outcomes you're after, and we'll propose a considered starting point and an honest plan.