A loyalty app for a retail chain
Points, rewards, personalized offers and a digital membership card, connected to in-store point-of-sale systems so the experience is consistent across branch and app.
BProduct Engineering
Mobile ApplicationsApps that earn their place on the home screen.
From concept to store listing and beyond, we design and build native and cross-platform mobile apps that are responsive, secure and ready for continuous release from version one.
- Code
- B
- Practice
- Product Engineering
- Scope areas
- 8
- Delivery phases
- 6
Overview
Native and cross-platform iOS and Android apps with polished Arabic UX, steady performance and a clear path to launch.
Mobile is the first screen for most users in Saudi Arabia and the Gulf, and it is where a customer relationship is built or lost. A slow, unstable or awkwardly translated app is uninstalled within minutes; a well-crafted one becomes a direct, recurring channel no other medium can match: the right notification at the right moment, one-tap payment, service available at any hour.
AMA GROUP chooses technology for the product, not out of habit: Swift and Kotlin when an app needs the deepest possible integration with the operating system and hardware; Flutter or React Native when one codebase for both platforms is the smarter call on speed and cost. In every case we separate business logic from UI, design for weak and intermittent networks, and protect data both on the device and in transit.
Our work does not end at App Store and Google Play publication. From the start we wire in crash reporting and analytics, automated build-and-signing pipelines, remote configuration and staged rollouts, so your team can improve the app with confidence after every release, guided by how people actually use it rather than by guesswork.
Scope of work
What this service can cover. Most engagements combine several of these areas.
iOS
Native Swift and SwiftUI apps that make full use of Face ID, Apple Pay, notifications and widgets, built to Apple’s Human Interface Guidelines and App Review requirements.
Android
Native Kotlin and Jetpack Compose apps, tested across the wide range of devices, screen sizes and OS versions common in the regional market.
Flutter
A single Dart codebase producing iOS and Android apps with near-native performance, complete design control and excellent right-to-left support.
React Native
A strong fit for teams already working in TypeScript and React. Logic can be shared with web apps, with the new architecture and native modules used where they matter.
Cross-platform apps
We weigh native against cross-platform with you on explicit criteria: performance needs, hardware access, team composition and long-term maintenance cost.
Enterprise mobile
Apps for employees and field teams that work offline and sync later, integrated with identity providers such as Microsoft Entra ID and mobile device management (MDM) platforms.
Mobile product design
Journeys and interfaces designed for screen size, one-handed use and gestures, with interactive prototypes tested with real users before development starts.
App modernization
Breathing new life into existing apps: framework and library upgrades, codebase restructuring, migrating legacy hybrid apps to modern stacks, and resolving performance and stability issues.
Typical use cases
Representative scenarios where organizations need this service: examples of the need, not past client engagements.
A booking and appointments app
Clinics or service centers offering booking, payment and reminders, with a companion app for providers to manage their schedules and availability.
A field app for inspectors and technicians
Inspection forms and work orders that function offline, capture photos, location and signatures, and sync securely once connectivity returns.
A financial services app
A wallet, lending or payments product requiring biometric sign-in, device-tampering protection and a clear experience that builds user trust at every step.
A three-sided delivery platform
Separate apps for customers, couriers and merchants, with live map tracking, real-time notifications and a central operations dashboard.
Rescuing an underperforming app
An existing app suffering frequent crashes and poor ratings needs a systematic diagnosis and a prioritized remediation plan before any new feature is added.
Delivery approach
Clear phases with defined outputs, so you can follow progress and make decisions at every stage.
- Step 1
Product & platform definition
We define users, their core jobs and success metrics, then make a documented choice between native and cross-platform development.
- Step 2
Prototype & early testing
We build an interactive Figma prototype and test it with representative users to correct journeys before a single line of code is written.
- Step 3
App & backend architecture
We design the app’s layers, state management, local storage and sync, and define API contracts with the backend, or build the backend ourselves.
- Step 4
Development with frequent test builds
At the end of every iteration you receive test builds through TestFlight and Google Play internal testing, so you use the app on real devices throughout the project.
- Step 5
Real-device quality assurance
Automated unit and UI tests, manual testing across a device matrix, and checks on performance, battery usage and accessibility in both languages.
- Step 6
Store submission & staged rollout
We prepare Arabic and English store listings, manage the review process, then roll out gradually while watching crash rates and key metrics.
Technical capabilities
Tools and platforms we select from, based on your context, constraints and existing stack.
Native
- Swift
- SwiftUI
- UIKit
- Kotlin
- Jetpack Compose
- Kotlin Coroutines
Cross-platform
- Flutter
- Dart
- React Native
- Expo
- TypeScript
- Kotlin Multiplatform
Backend & services
- Firebase
- Supabase
- Node.js
- NestJS
- GraphQL
- Firebase Cloud Messaging
- APNs
Release & quality
- Fastlane
- Codemagic
- GitHub Actions
- Firebase Crashlytics
- Sentry
- XCTest
- Espresso
- Detox
Technologies listed are capabilities and ecosystems we work with, not partnerships, certifications or endorsements.
Deliverables
What you receive during and at the end of the engagement. The exact set depends on the agreed scope.
- Interactive prototype and an app-specific design system
- Complete app and backend source code in your organization’s repository
- Developer accounts and signing certificates held under your organization
- Automated build and release pipeline for test and production builds
- Arabic and English store listings with screenshots
- Crash-reporting and usage analytics dashboards
- Technical documentation and a release playbook
There is no single answer. Native is the better fit when an app depends heavily on hardware or high-performance graphics; Flutter or React Native suits products that benefit from one codebase for both platforms on a leaner budget and timeline. We also factor in your existing team’s skills and who will maintain the app later. Our recommendation follows discovery, with the rationale written down.
Related industries
Sectors where this service is commonly needed.
Retail & E-commerce
Unified commerce platforms that connect online stores, apps, branches and fulfillment in one experience.
Financial Services & Fintech
Secure digital banking, payments and analytics platforms engineered for trust and scale.
Healthcare
Patient-centered digital health platforms, from booking and telehealth to interoperable clinical data.
Logistics & Supply Chain
Fleet, warehouse and delivery platforms that give real-time visibility from first mile to last.
Hospitality & Tourism
Booking, guest experience and operations platforms for hotels, destinations and hospitality groups.
Related concept projects
Design explorations showing how this service could come together in a real product, not delivered client work.
Concept Project: A design concept that shows how we think, not a delivered client project.Retail & E-commerce
Rawaj: A Unified Commerce Ecosystem
A headless commerce exploration that connects web store, mobile app, physical branches and marketplaces through one inventory and a seamless Arabic shopping experience.
View conceptConcept Project: A design concept that shows how we think, not a delivered client project.Real Estate & Property Management
Iwan: Smart Property Operations Platform
A platform concept that runs a property portfolio from lease to maintenance, bringing owners, tenants, technicians and connected buildings into one place.
View conceptConcept Project: A design concept that shows how we think, not a delivered client project.Healthcare
Nabd: A Connected Patient Access Platform
A concept platform that streamlines the patient journey from booking to the clinic door across multiple branches, integrated through HL7 FHIR.
View conceptConcept Project: A design concept that shows how we think, not a delivered client project.Transport & Logistics
Masar: Fleet & Last-Mile Orchestration
A logistics platform concept that connects planning, dispatch, drivers and customers in one live picture, from the warehouse to the recipient’s door.
View conceptConcept Project: A design concept that shows how we think, not a delivered client project.Fintech
Hasala: A Digital Wallet & Money App
A consumer fintech concept combining account, card, instant payments and savings goals, built on a ledger with no tolerance for error.
View conceptRelated services
Services that often work alongside this one.
UI/UX & Product Design
Research-led product design, from user journeys to production-ready design systems for complex enterprise interfaces.
API & Integration
REST and GraphQL APIs, payments, webhooks, and event-driven integrations that make separate systems work as one.
QA & Software Testing
Test strategy, automation and performance engineering that let teams release often without releasing risk.
Maintenance & Technical Support
Bug fixes, monitoring, security updates and continuous improvement that keep your software healthy after launch.
Tell us what you are building.
Share your goals for Mobile Applications. We will come back with a clear approach, a proposed team shape and practical next steps.