Hasala: A Digital Wallet & Money App
A consumer fintech concept combining account, card, instant payments and savings goals, built on a ledger with no tolerance for error.
Sector perspective
Financial institutions and fintech ventures now compete on trust, speed to market and the quality of every interaction. AMA GROUP engineers the secure platforms, digital channels and data foundations that let them launch with confidence and evolve without disrupting the business.
This page describes potential solutions for the sector. It does not refer to existing clients.
Service map: the lit codes are the services behind this sector's potential solutions.
Context
Saudi Arabia's financial sector is moving quickly toward a less cash-dependent, digitally native future. The Financial Sector Development Program under Vision 2030, the Saudi Central Bank's open banking direction and a fast-growing fintech ecosystem are reshaping how people save, borrow, pay and invest. They are also raising expectations of every digital touchpoint.
Internationally, the same forces are at work: embedded finance, instant payments and API-first banking. The real opportunity lies in modernizing core customer journeys without compromising security or regulatory alignment: automating manual back-office work, opening data responsibly through well-governed APIs, and turning transaction data into decisions.
Challenges
Recurring pressures we design around from the first workshop.
Potential solutions
Solution paths for the sector, each delivered through one or more of our services.
Native-quality mobile and web channels for onboarding, accounts, cards, transfers and wallets, with secure authentication built in.
API layers, payment gateway integrations and partner connectivity designed around consent, traceability and resilience.
Delivered through
Machine learning models and rule engines that score risk, flag anomalies and give analysts explainable signals.
Delivered through
Governed data pipelines and executive dashboards that unify transactions, portfolios and reporting in one trusted source.
Delivered through
Workflow platforms that digitize approvals, reconciliation and case management with complete audit trails.
Delivered through
Use cases
Examples of where these solutions apply day to day.
Concept work
Design explorations that show how we approach problems in this space, not client deliveries.
A consumer fintech concept combining account, card, instant payments and savings goals, built on a ledger with no tolerance for error.
An illustrative analytics platform that gives the finance office one trusted number, from the executive dashboard down to the original journal line.
Services
The engineering services these solution paths draw on.
LLMs, agents, RAG and computer vision grounded in your data, with clear controls on quality, security and cost.
Used in 2 solution paths
ERP, CRM, HR and finance systems shaped around how you work: integrated, adaptable and built to grow with you.
Used in 2 solution paths
Security built into architecture, code, and delivery pipelines from day one, not bolted on after launch.
Used in 2 solution paths
Reliable pipelines, governed warehouses, and executive dashboards that turn scattered data into decisions.
Used in 2 solution paths
REST and GraphQL APIs, payments, webhooks, and event-driven integrations that make separate systems work as one.
Used in 2 solution paths
Bilingual corporate sites, online stores and web platforms engineered for speed, security and scale.
Used in 1 solution path
Native and cross-platform iOS and Android apps with polished Arabic UX, steady performance and a clear path to launch.
Used in 1 solution path
Secure, scalable cloud foundations, automated delivery pipelines and full observability on AWS, Azure and Google Cloud.
Used in 1 solution path
Research-led product design, from user journeys to production-ready design systems for complex enterprise interfaces.
Used in 1 solution path
Share your context and the outcomes you're after, and we'll propose a considered starting point and an honest plan.