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AMA GROUP

Sector perspective

Education & Training

Learning now happens across classrooms, screens and workplaces. AMA GROUP builds the platforms that connect learners, educators and administrators, and helps institutions turn learning data into informed decisions.

This page describes potential solutions for the sector. It does not refer to existing clients.

Service map: the lit codes are the services behind this sector's potential solutions.

  • AWebsites & Web Applications
  • BMobile Applications
  • CAI & Intelligent Systems
  • DEnterprise Software
  • ECloud & DevOps
  • GData Engineering & BI
  • HAPI & Integration
  • JUI/UX & Product Design
  • MQA & Software Testing

Context

Education and skills sit at the heart of Saudi Arabia's development agenda. The Human Capability Development Program under Vision 2030 puts lifelong learning, digital skills and workforce readiness at the center, while universities, schools, training providers and corporate academies expand blended and online delivery.

Worldwide, adaptive learning, micro-credentials and AI tutoring are changing how knowledge is delivered and assessed. The opportunity is to build Arabic-first learning experiences of genuinely high quality, unify fragmented student and trainee data, and give educators tools that save time rather than consume it.

Challenges

Where the friction is

Recurring pressures we design around from the first workshop.

Fragmented systems
Student information, LMS, finance and admissions often run on separate platforms stitched together by manual handoffs.
Engagement in digital learning
Online courses lose learners when content is static and feedback is slow.
Arabic as an afterthought
Many platforms treat Arabic as a translation layer rather than a first-class experience.
Measuring learning outcomes
Leaders lack timely, reliable insight into progress, attendance and skills gaps.
Reliability at peak times
Registration windows and exam periods create traffic spikes that legacy systems struggle to absorb.

Potential solutions

What we can build

Solution paths for the sector, each delivered through one or more of our services.

  • Learning platforms and LMS

    Custom learning platforms, or extensions of existing ones, covering courses, assessments, live classes and certificates.

  • Student and institution management

    Admissions, enrollment, timetabling, fees and academic records unified in one administrative platform.

  • AI tutoring and assessment support

    Arabic-capable AI assistants for study support, draft question generation and marking assistance, with educators always in control.

    Delivered through

  • Learning analytics

    Dashboards that track engagement, attainment and skills, designed for leaders and teachers alike.

    Delivered through

  • Scalable cloud infrastructure

    Elastic hosting and load testing that keep portals responsive through registration and exam peaks.

Use cases

Typical use cases

Examples of where these solutions apply day to day.

  • Corporate academy and upskilling portals
  • University admissions and enrollment
  • Blended learning with live virtual classes
  • Exam delivery and proctoring workflows
  • Mobile apps for parents and students
  • Training certificate issuance and verification
  • Skills and attainment dashboards

Concept work

Related concept projects

Design explorations that show how we approach problems in this space, not client deliveries.

Concept Project: A design concept that shows how we think, not a delivered client project.Internal Operations in Financial Services

Sanad: An Arabic-First Enterprise Assistant

An AI assistant concept that answers a financial institution’s staff from its own policies and procedures, citing its sources and respecting permissions.

Illustrative Solution: A model of a possible solution, not completed client work.Technology Startups

Falak: A Multi-Tenant SaaS Foundation

An illustrative cloud-native SaaS architecture that separates control plane from data plane and grows from the first customer to enterprise accounts without a rebuild.

Services

Services behind these solutions

The engineering services these solution paths draw on.

  • Bilingual corporate sites, online stores and web platforms engineered for speed, security and scale.

    Used in 1 solution path

  • Native and cross-platform iOS and Android apps with polished Arabic UX, steady performance and a clear path to launch.

    Used in 1 solution path

  • LLMs, agents, RAG and computer vision grounded in your data, with clear controls on quality, security and cost.

    Used in 1 solution path

  • ERP, CRM, HR and finance systems shaped around how you work: integrated, adaptable and built to grow with you.

    Used in 1 solution path

  • Secure, scalable cloud foundations, automated delivery pipelines and full observability on AWS, Azure and Google Cloud.

    Used in 1 solution path

  • Reliable pipelines, governed warehouses, and executive dashboards that turn scattered data into decisions.

    Used in 1 solution path

  • REST and GraphQL APIs, payments, webhooks, and event-driven integrations that make separate systems work as one.

    Used in 1 solution path

  • Research-led product design, from user journeys to production-ready design systems for complex enterprise interfaces.

    Used in 1 solution path

  • Test strategy, automation and performance engineering that let teams release often without releasing risk.

    Used in 1 solution path

Let's shape the right solution for your organization.

Share your context and the outcomes you're after, and we'll propose a considered starting point and an honest plan.