Sanad: An Arabic-First Enterprise Assistant
An AI assistant concept that answers a financial institution’s staff from its own policies and procedures, citing its sources and respecting permissions.
Sector perspective
Learning now happens across classrooms, screens and workplaces. AMA GROUP builds the platforms that connect learners, educators and administrators, and helps institutions turn learning data into informed decisions.
This page describes potential solutions for the sector. It does not refer to existing clients.
Service map: the lit codes are the services behind this sector's potential solutions.
Context
Education and skills sit at the heart of Saudi Arabia's development agenda. The Human Capability Development Program under Vision 2030 puts lifelong learning, digital skills and workforce readiness at the center, while universities, schools, training providers and corporate academies expand blended and online delivery.
Worldwide, adaptive learning, micro-credentials and AI tutoring are changing how knowledge is delivered and assessed. The opportunity is to build Arabic-first learning experiences of genuinely high quality, unify fragmented student and trainee data, and give educators tools that save time rather than consume it.
Challenges
Recurring pressures we design around from the first workshop.
Potential solutions
Solution paths for the sector, each delivered through one or more of our services.
Custom learning platforms, or extensions of existing ones, covering courses, assessments, live classes and certificates.
Admissions, enrollment, timetabling, fees and academic records unified in one administrative platform.
Delivered through
Arabic-capable AI assistants for study support, draft question generation and marking assistance, with educators always in control.
Delivered through
Dashboards that track engagement, attainment and skills, designed for leaders and teachers alike.
Delivered through
Elastic hosting and load testing that keep portals responsive through registration and exam peaks.
Delivered through
Use cases
Examples of where these solutions apply day to day.
Concept work
Design explorations that show how we approach problems in this space, not client deliveries.
An AI assistant concept that answers a financial institution’s staff from its own policies and procedures, citing its sources and respecting permissions.
An illustrative cloud-native SaaS architecture that separates control plane from data plane and grows from the first customer to enterprise accounts without a rebuild.
Services
The engineering services these solution paths draw on.
Bilingual corporate sites, online stores and web platforms engineered for speed, security and scale.
Used in 1 solution path
Native and cross-platform iOS and Android apps with polished Arabic UX, steady performance and a clear path to launch.
Used in 1 solution path
LLMs, agents, RAG and computer vision grounded in your data, with clear controls on quality, security and cost.
Used in 1 solution path
ERP, CRM, HR and finance systems shaped around how you work: integrated, adaptable and built to grow with you.
Used in 1 solution path
Secure, scalable cloud foundations, automated delivery pipelines and full observability on AWS, Azure and Google Cloud.
Used in 1 solution path
Reliable pipelines, governed warehouses, and executive dashboards that turn scattered data into decisions.
Used in 1 solution path
REST and GraphQL APIs, payments, webhooks, and event-driven integrations that make separate systems work as one.
Used in 1 solution path
Research-led product design, from user journeys to production-ready design systems for complex enterprise interfaces.
Used in 1 solution path
Test strategy, automation and performance engineering that let teams release often without releasing risk.
Used in 1 solution path
Share your context and the outcomes you're after, and we'll propose a considered starting point and an honest plan.